Verticore

Overview

Verticore Commercial is a real estate advisory firm specializing in new hotel site transactions on behalf of Marriott, Hilton, and Hyatt developers. Several of the largest mixed-use developers in the Southeast have relied on Verticore Commercial to arrange hotels for their projects. Locations are primarily in urban and high barrier of entry markets.

Principal

Kurt Schoenhoff
Kurt Schoenhoff

Kurt founded Verticore Commercial with a broad business background and a long track record of success in contract negotiations. In 2011, he identified an unmet need in the hospitality industry and as a result, created a firm that specializes in hotel site transactions for hotel and mixed-use developers.

As a senior sales executive at PepsiCo’s Beverage Division, he gained high-level negotiation skills – working to create positive outcomes for the brands, the bottlers and the national accounts he served. Guided by his core values, he applies this experience to optimize deal terms on behalf of hotel and mixed-use developers.

Kurt holds a Bachelor of Science degree in Marketing from the University of Colorado where he attended on a basketball scholarship. He completed coursework at the University of Chicago’s Booth School of Business and Northwestern’s Kellogg Graduate School of Management.

Food Bank volunteer.

V-card

Clients

Verticore Commercial’s clients are hotel developers of the top brands in hospitality and mixed-use developers who have hotel components in their projects. This lineup includes examples.

Testimonials

I have known and worked with Kurt since 2006. In that time, I have continued to count on him for his hospitality expertise and market insights. Kurt truly understands what we (Hyatt Place and Hyatt House) are looking for vis a vis markets and site selection. As an example, Kurt arranged a new hotel site at the Southern Village mixed use development in Chapel Hill, NC – one of the toughest submarkets in the Southeast to enter – where we now have a very successful Hyatt Place. We’ve enjoyed working with Kurt and continue to do so where we are relying on his help in identifying new hotel site opportunities in the Top 25 MSAs. 

- Jim Tierney
Vice President Development & Owner Relations Hyatt Place, Hyatt House Eastern Region

We had the privilege of working with Kurt on a purchase of a site at the Biltmore Estate Village in Asheville, NC. We were more than pleased with Kurt’s negotiation skills from start to finish. The sale was handled professionally and thoroughly. He went above and beyond and was clearly committed to seeing the sale through. The level of professionalism that Kurt displayed during the entire process speaks volumes to the kind of individual he is. We look forward to working with him again soon.

- Vik Patel
Senior Vice President Baywood Hotels

Kurt arranged a site across the street from Spectrum Arena in Uptown Charlotte. It’s also one block from a light rail stop. One of the largest mixed-use developers in the Southeast was the owner. We hope to work with Kurt on additional site acquisitions.

- Parag Patel
Chief Financial Officer & Chief DevelopmentOfficer SREE Hotels

I have been doing business with Kurt since 2011, favoring his professionalism, diligence, and responsiveness. He has established a valuable, comprehensive network. What distinguishes Kurt from other advisors we have worked with is his ability to navigate the complexity of the industry. His corporate background paired with expert knowledge of the market allows him to effectively move the transaction along. I look forward to continuing to work with him for future projects.

- Anuj Mittal
Co-Founder MJM Group

Kurt has been a wealth of information for our firm and has helped us secure highly competitive hotel sites. We look forward to working together for years to come.

- Yogi Patel
Founder Tara Investments

Portfolio

Examples of new hotel site transactions

News

A sample of articles about Kurt’s new hotel site transactions and hospitality insights provide a glimpse into his broad scope of experiences and capabilities

Tapestry Collection by Hilton
Uptown Charlotte, NC

Ten Tryon, a mixed use development by Armada Hoffler
Developer: The Calhoun Group

Publix Supermarket, 100,000 sf of Class A office, restaurants