Comment on Kurt (see below for details and context):
Kurt Schoenhoff, founder of Verticore Commercial, represented the seller in the South End transaction. Schoenhoff, who specializes in land transactions for hotel developments, said White Lodging is one of the most prominent hospitality developers in the country. And as South End’s commercial growth continues, more out-of-market developers are taking notice.
“The ongoing momentum of significant commercial real estate development activity in South End has drawn the attention of many other prominent hotel companies that are based outside the Carolinas,” he said.
Full Article:
Indiana-based White Lodging seems to be planning its next hotel project in South End Charlotte.
The Midwestern hospitality developer purchased 0.63 acres at 1320 and 1328 S. Tryon St. from a Charlotte-based limited liability company called Silver Lining, according to Mecklenburg County real estate records. The $8 million sale closed on Dec. 1, 2025.
Located between Charlotte Beer Garden and The Rail Yard, the vacant property is expected to become the developer’s second hotel project in Charlotte. Mike Banas, White Lodge senior director of communications, told the
Charlotte Business Journal that the company is not yet ready to share project details.
White Lodging, alongside Crescent Communities, developed the JW Marriott in uptown. The 23-story, luxury hotel opened in the summer of 2021 at 600 S. College St. It has 381 rooms, including 34 suites; more than 22,000 square feet of event space; and a rooftop bar. The JW Marriott is also home to Dean’s Italian Steakhouse and Caroline’s Oyster Bar.
Kurt Schoenhoff, founder of Verticore Commercial, represented the seller in the South End transaction. Schoenhoff, who specializes in land transactions for hotel developments, said White Lodging is one of the most prominent hospitality developers in the country. And as South End’s commercial growth continues, more out-of-market developers are taking notice.
“The ongoing momentum of significant commercial real estate development activity in South End has drawn the attention of many other prominent hotel companies that are based outside the Carolinas,” he said.
White Lodging develops, owns and manages a portfolio of more than 50 hotels in Colorado, Illinois, Indiana, Kentucky, New York, North Carolina, Pennsylvania, Tennessee, Texas and Virginia. It also has a private collection of luxury ranches,40 restaurants and 10 rooftop bars.
